Welcome!

This platform will walk you through the 17 foundational steps of business building.  The goal is to help you cut through the overwhelm and simplify the process of launching your dream business.  We will cover... 1. Customer Discovery - 2. Business Canvas - 3. Naming - 4. Licensing & Permits - 5. Banking & Credit Cards - 6. Record Keeping - 7. Entity Set-up - 8. Tax Set-up - 9. Pricing - 10. Branding - 11. Marketing Tactics - 12. Online Presence - 13. Contracts - 14. Insurance - 15. Team - 16. Systems & Organization - 17. Start-up Capital

You have likely landed on this site because you purchased the Flight Club Book or are a Hera Hub member.
Click the "Contact us" button above to email us with any questions.

RESOURCES

  • Click here to see Felena's favorite books, podcasts, and talks
  • Barbara Corcoran has a really simple 10 question entrepreneur IQ test you might enjoy before you get started.
  • How do you know if you have a good business idea?  Here is an idea rating sheet to download.